Experian vs. Uplinq

Background

• Test was conducted with a mid-size non-bank SMB lender in the US
• Experian had developed a proprietary custom risk model for this lender

Results

• Using only Experian data, Uplinq performed 2.5x better than Experian
• Using all data available, Uplinq performed 8x better than Experian

Conclusion

• Whether compared to bureaus or other analytics providers, Uplinq understands the predictive attributes of small business better than most others
• Uplinq’s systematic data view improves underwriting and removes vulnerability resulting from missing or erroneous information

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