'One financial-technology startup trying to bring alternative data to small-business lending is catching the attention and dollars of some of the most notable fintech investors in the industry.Uplinq, a two-year-old startup that provides an alternative risk metric to credit scores, just secured $1.8 million in a pre-seed extension round with ATX Venture Partners, which has invested in other back-end fintechs, like payroll startup Atomic. Other investors in the round include Rex Salisbury, a former A16z investor who launched his own fund, and Daniel Moore, a former chief risk officer at Scotiabank. The latest round brings Uplinq's total funding to $5.6 million, with the startup raising its initial $3.5 million pre-seed round in April 2022.'

The article shares details about Uplinq's aim, functioning and strategy.

Find the complete article and pitch deck published by Business Insider here.